Cookie policy
This policy explains what cookies are, which ones the Tours en Colombia website (operated by Panamericana Viajes S.A.S.) uses, what they are for and how you can manage them. It complements our Personal Data Processing Policy.
1. What is a cookie?
A cookie is a small file that a website stores in your browser when you visit it. It lets the site remember information about your visit, such as your chosen language or the products you added to your cart.
2. Which cookies do we use?
We use our own cookies and, only if you accept them, Google Analytics cookies to measure how the site is used, for statistical purposes. We do not use advertising or social media cookies.
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
| pll_language, pbw_lang | Remember your chosen language (Spanish or English). | Technical | 1 year |
| pbw_currency | Remember the currency you want to see prices in (COP or USD). | Technical | 1 year |
| woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* | Keep your shopping cart while you book. | Technical | Session / up to 2 days |
| pbw_recent | Remember the tours you have viewed to show them under “Still interested?”. | Personalization | 30 days |
| sbjs_* | Know where the visit came from (search engine, direct link, another site) to associate it with the booking. | Statistics | Session |
| _ga, _ga_PX7FXKBFCK | Google Analytics (Google LLC): count visits and understand how the site is used, for statistical purposes. | Statistics (third party) | Up to 2 years |
| pbw_consent | Remember which cookies you accepted or rejected. | Technical | 1 year |
At checkout, the PlacetoPay payment gateway may use its own cookies on its website, under its own policies. If you accept statistics cookies, Google LLC processes Google Analytics data under its own privacy policy.
3. Your choice
Technical cookies are needed for the site to work and are always on. Personalization and statistics cookies are only activated if you accept them in the cookie notice; if you reject them, they are not stored. You can change your choice at any time: Change my cookie preferences.
4. How to disable or delete cookies from your browser
You can delete or block cookies from your browser settings (Chrome, Safari, Firefox, Edge and others). Please note that if you block technical cookies, some features of the site, such as the cart or the language and currency selection, may stop working.
5. Changes to this policy
We may update this policy when the cookies we use change. The current version will always be published on this page.
6. Contact
For any question about the use of your data, please use the channels listed in our Personal Data Processing Policy.
Last updated: November 2026.